Bucherer – Multi-brand Boutique

High-end watches and jewellery on 250m2 in the largest department store of the United Kingdom.

With this luxury multi-brand boutique located in the largest department store in the United Kingdom, the Westfield center London, containing approx. 150'000m2 retail area, the first UK based Bucherer boutique was created.

On 250m2 the customer is offered a shopping experience with selected shop-in-shop boutiques of the renowned brands Rolex, Cartier and Omega as well as a generous salesroom for high-end multi-brand watches and jewellery.

Particular attention was paid to the design of the facade, which creates a lively effect through a complex layering of open and closed surfaces, changing the appearance of the shop front depending on the point of view.

The open salesroom invites customers to discover the treasures and allows direct communication with the sales staff. Soft and hard materials create a balanced acoustics that favors the shopping experience and animates the visitor to linger across the boutique.