Bucherer – Multi-brand Boutique

The Lausanne shop of the Swiss luxury watch and jewellery retailer Bucherer is aglow in its new splendour.

After a year of planning, the remodelling of the Bucherer shop in Lausanne began in February 2021. Nine months later, the two-storey multi-brand boutique of the Swiss luxury watch and jewellery retailer reopened its doors to the world. Ever since then, its bright, airy atmosphere has been drawing in visitors to discover a rich variety of fine watches and jewellery.

In the sales area on the ground floor, there are ten haute horlogerie watch brands as well as the Bucherer fine jewellery line. Shop visitors can also go downstairs to get to know Bucherer’s Certified Pre-Owned (CPO) range and lay their eyes on watches with a history.

Dobas was in charge of implementation planning for the shop, and the tendering of the shop construction as well as its supervision. In close cooperation with the architecture studios blocher partners and tempesta tramparulo, Dobas also developed technical solutions with excellent functionality that still managed to do justice to the architectural visions for the space. The display window construction, for example, is a new exclusive development for the boutique in Lausanne.

While the shop was being remodelled, customers could visit a temporary shop that had been set up just next door to the boutique, whose layout and concept was developed by Dobas. As a resource-conserving measure, we used furniture that had previously been in service at other Bucherer shops.