Bucherer – Flagship Store

High-quality watches and jewellery on five floors on Zurich's most famous shopping street.

The Swiss luxury watch and jewellery retailer Bucherer completely rebuilt its flagship store on Zurich's renowned Bahnhofstrasse and reopened the branch in May 2019. The high-quality sales area offers plenty of space for, among other things, Haute Horlogerie and Bucherer's Fine Jewellery line.

The newly orchestrated shopping experience for watches and jewellery extends over five floors in two buildings: at Bahnhofstrasse 50 and the neighbouring Sturzenegger-Haus. One of the project's challenges was the logistics during the six-month interior construction phase, as the flagship store is located at a highly frequented location in downtown Zurich.

In close cooperation with various stakeholders, including the architects from office haratori and blocher partners, Dobas was responsible for the execution planning and construction management of the interior work. In addition, Dobas developed various detailed solutions, for example for a wall element at the clock service reception point, in which clock parts and dials were cast in acrylic, illuminated from behind and dismountable for maintenance work.