Bucherer – Flagship Store

550m2 luxury in the centre of Munich.

The objective: to craft an architectural stage for the prestigious brands of the Bucherer portfolio - Carl F. Bucherer, Tudor, IWC, Breguet, Omega, Cartier, Vacheron Constantin, Richard Mill, Chopard etc. - that represents the Bucherer brand identity, respects the corporate design of the individual brand, and at the same time creates a shopping ambiance which appeals to the expectations of the upscale local and international clientele.

For the reconstruction of the flagship store in Munich, Dobas used 3D scanning to plot the space coordinates, handled detailed planning for the interior, assured design functionality and developed concepts for the technically sophisticated features, among other involving material combinations or the configuration of security elements for the showcases and show windows.

The Munich subsidiary of Bucherer Germany GmbH was inaugurated after 10 months of meticulously planned construction work. The result: Luxury transformed into an experience.