Photography : Kuster Frey; DOBAS (construction site images)
Exhibition Stand Realisation for the Swissbau Trade Fair
The exhibition stand for Argolite, the Swiss competence centre for decorative HPL sheets, set a clear course at the Swissbau 2014 event. The stand was built with the very materials that were being presented at the exhibition, giving each exhibit a uniquely realistic and unexpected quality.
Client
Argolite AG
Year
2014
Country
Switzerland
Surface Area
216 sqm / 1 Floor
Argolite has inspired visitors time and again with its novel exhibition stand concepts. And with each exhibition, it presents itself in increasingly inventive ways. In 2014, the white, shell-shaped, open layout of its Swissbau exhibition stand drew visitors inside.
The latest product range – in its actual size and with a curved shape – showed the variety of architectural possibilities in a highly vivid way, thus drawing attention to the exhibition. The presentation put the HPL surface material in the spotlight while the other materials took a back seat. The stand was built with the very materials that were being presented at the exhibition, giving each exhibit a uniquely realistic and unexpected quality.
