Photography: Dow Photography
Sophisticated Shop Design for Luxurious Accessories
Our interior architecture experts designed and realised an elegant shop design for Fifty One East Shoes & Handbags in Lagoona Mall. The luxurious shopping experience, in a spanning 900 sqm, stands out for its custom-made wall mural and a bespoke shelving system designed for optimum product presentation.
Client
Darwish Holding
Year
2016
Country
Qatar
Surface Area
900 sqm / 1 floor
Project Partner
Claudia Caviezel (textile design)
Our experts designed and implemented a new boutique of high-quality leather goods for Fifty One East, a leading luxury retailer in Qatar. We created a magnificent 900-sqm shopping experience in Lagoona Mall that appeals to local customers and meets the usual international standards.
The centrepiece of our shop design is an impressive mural by Swiss textile designer Claudia Caviezel. This work of art stretches throughout the premises, producing a decelerating effect thanks to the flowing light transitions on the reverse side.
We responded to the challenge of having a very large surface area with numerous pillars and very high ceilings by segmenting the space in a clever way. Each part of the sales floor is tailored to a specific bag or shoe brand and invites visitors to explore. What’s more, the layout guarantees sufficient privacy, thanks in part to arabesque decorative elements that give the space a regional touch.
Our interdisciplinary team developed a shelving system with an integrated power supply to optimise product presentation. The illuminated display shelves can be moved freely, allowing for maximum flexibility.
We had incredibly high standards for the materials we used in this shop design: fine travertine, exquisite wallpapers and choice fabrics emphasise the quality of the products on display. We conceived the interior design with a feminine clientele in mind.
